The right size, first time.
One page with the sizes people actually need, a to-scale shape beside each so the proportions are clear, and a button to copy the numbers. Last checked on the date at the foot of the list.
The tool
Instagram · Feed post, square
1080 x 1080 px (1:1)
Instagram · Feed post, portrait
1080 x 1350 px (4:5)
Shows the most of the screen in the feed. A good default.
Instagram · Story and Reel
1080 x 1920 px (9:16)
Keep text out of the top and bottom 250 px, where the app draws its own buttons.
Instagram · Profile picture
320 x 320 px (1:1)
Shown as a circle, so keep the mark away from the corners.
WhatsApp · Profile picture
640 x 640 px (1:1)
Shown as a circle.
WhatsApp · Status
1080 x 1920 px (9:16)
LinkedIn · Shared image
1200 x 627 px (1.91:1)
LinkedIn · Post, square
1080 x 1080 px (1:1)
LinkedIn · Personal profile banner
1584 x 396 px (4:1)
LinkedIn · Company page cover
1128 x 191 px (5.91:1)
A very wide strip. Keep the message in the middle.
LinkedIn · Company logo
300 x 300 px (1:1)
Facebook · Shared image
1200 x 630 px (1.90:1)
Facebook · Page cover
820 x 312 px (2.63:1)
X · Post image
1600 x 900 px (16:9)
X · Profile header
1500 x 500 px (3:1)
YouTube · Video thumbnail
1280 x 720 px (16:9)
YouTube · Channel banner
2560 x 1440 px (16:9)
Keep the important part inside the middle 1546 x 423 px.
Google Business Profile · Logo
250 x 250 px (1:1)
Square, at least 250 px.
Google Business Profile · Cover photo
1080 x 608 px (1.78:1)
Google Business Profile · Update or offer post
1200 x 900 px (4:3)
Website · Link preview (Open Graph)
1200 x 630 px (1.90:1)
What shows when a page is shared on WhatsApp, LinkedIn or Facebook. Keep text in the middle.
Website · Site icon
512 x 512 px (1:1)
Browsers shrink it to 16 or 32 px, so keep the mark simple.
Commonly recommended sizes, last checked 31 October 2026. Platforms change their rules from time to time. If an upload is cropped or rejected, the platform's own help page is the final word. Design at the size shown, or at exactly twice it for sharper screens.
Why pictures get cropped.
Every platform has its own shape
Profile pictures are circles, covers are wide strips, and Stories run tall. One picture rarely fits all of them without a second version.
Keep the message in the middle
The edges are where apps draw buttons and where crops land. Text and logos belong in the middle.
Design a little bigger
Work at twice the size if you like, as long as the shape is the same. Platforms shrink the file, and screens look sharper.
Check the platform when it fails
Sizes change. If an upload is cropped or refused, the platform's own help page has the current rule.
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About this tool.
Something we haven’t covered? Ask us.
Which Instagram size is best?
The portrait size of 1080 x 1350 pixels takes the most room in the feed and is a good default. Use 1080 x 1920 for Stories and Reels.
Why does my picture get cropped?
Each platform shows its own shape. Profile pictures are shown as circles, covers are wide strips, and the app can cover the top and bottom of a Story. Keep the message in the middle and away from the edges.
Should I design at twice the size?
It is a safe habit for sharper screens, as long as the shape (the ratio) stays the same. The platform will shrink it to what it needs.
How current is this list?
The sizes shown are commonly recommended and were last checked on the date at the bottom of the list. Platforms change them from time to time, so the platform's own help page is the final word.
What size should my WhatsApp profile picture be?
640 x 640 pixels is a good size. WhatsApp shows it as a circle, so keep the logo away from the corners. The profile picture maker on this site crops one for you.
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