Who should build it?
Five questions, then an honest answer: an agency, a freelancer or an in-house designer. If the right answer is not us, we will say so.
Your answers are worked out in your browser. Nothing is stored or sent.
The tool
How we decide.
Clarity of the problem
A clear, contained task suits a freelancer. An open question needs a studio.
How much has to fit together
Identity, website and rollout hang together best under one team.
How long the work lasts
Steady, daily work points to an in-house hire.
Direction on your side
Someone who can brief and review makes a freelancer or in-house hire work. Without one, a studio supplies the direction.
About this tool.
Something we haven’t covered? Ask us.
Will this just tell me to hire you?
No. When a freelancer or an in-house designer fits better, it says so. We would rather you hired the right person than the wrong studio.
Is my information stored?
No. The answers are worked out in your browser and are not sent anywhere.
How is the answer decided?
Each answer favours one or more options. The one with the most points wins, and when two are close it tells you a mix may work best. It is built from our guide to choosing between an agency, a freelancer and an in-house designer, with no market statistics.
What if my situation is unusual?
Then use it as a prompt, not a verdict. A short conversation will usually settle it, and the free brand audit is a no-obligation first step.
Need a hand?
Not sure which one you are? Tell us the situation in a few lines and we will say honestly who should do it.
Start a projectWe reply within four working hours, from a person.