Notes from inside the practice.
Essays, not listicles. What we have learned about making work that holds up, written by the people who do it.
18 essays · about 94 minutes of reading
All notes
How much does a website cost in India?
A plain-English guide to website pricing in India: brochure, lead-generation and ecommerce sites, the costs people forget, and how to brief an agency.
How to choose a branding agency in Jaipur
What to ask before you sign with a branding agency in Jaipur: how to read a portfolio, spot process red flags and set the contract terms that matter.
Startup branding in India on a small budget
How to brand a startup in India without wasting money: what to decide first, what to buy now, what to postpone and what to protect before you launch.
Packaging design in Jaipur: what to brief
A packaging brief that saves money: what to decide before design starts, how to test on a shelf and a phone, and the costly mistakes to avoid.
Choosing a creative agency in Rajasthan
What to look for in a creative agency in Rajasthan: local knowledge, Hindi and English craft, the production behind the ideas, and fair ways to compare.
A brand audit checklist for one afternoon
Run a brand audit yourself in an afternoon: eight checks across positioning, visuals, website, social, proof and search, with a way to score the result.
Rebranding checklist: protect your customers
When to rebrand, when to refresh, and how to change a brand without losing the customers, search rankings and goodwill you already have.
Website redesign checklist without SEO loss
Redesign a website without losing your search traffic: baseline, content audit, redirect map, launch checks and what to watch in the first month.
What branding costs in India: a price ladder
A price ladder for branding in India: what each rung buys, what pushes a project up a rung, and how to plan a budget that matches your stage.
UI/UX design cost in India: what drives it
What decides a UI/UX design quote in India: scope, research, screens, design systems and handoff. How to brief it and compare quotes properly.
Performance marketing fees in India
Management fee, ad spend and creative are three different bills. How performance marketing fees work in India and how to read an agency proposal.
Agency, freelancer or in-house: how to pick
A fair comparison of hiring a branding agency, a freelancer or an in-house designer, with a decision table and the cases where each one wins.
Hiring an Indian branding studio from abroad
How to work with an Indian branding studio from the US, UK or UAE: time zones, contracts, payment, review rhythm and what to ask before you sign.
What qualifies a ‘good design’?
Good design is design that does its job for the person it was made for. A four-question test for judging whether a design works.
What lower markets teach designers in India
Smaller towns and price-sensitive buyers are a stricter design market, not a lesser one. The constraints, the craft that came first, and what changes in practice.
Current Scenario of Designing & its Future
Design today is shaped by phones, cheap tools and rising expectations of access. Where it stands, and what we are watching next.
Smart Transitions in UX: When Motion Helps
When a transition helps and when it only decorates: orientation, meaning, familiar gestures and the cost of motion on modest phones.
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