Unlock Career
A site that books calls on autopilot.
UI/UX · Development · CRO5.4% visit-to-call
Sites built to convert.
Website & UI/UX
Fast, accessible websites and product interfaces, designed and built by one team and measured after launch.
What this is.
A website is a sales conversation that runs without you. We design the offer page and the information hierarchy, and the booking or enquiry flow. A visitor then understands what you do and takes the next step. We build it ourselves, so the approved design is the design that ships.
We also design product interfaces for software teams. That includes the screens and their states, down to the language inside them. The discipline is the same: clarity first, then polish.
Who it’s for
- Teams whose current site is leaking leads: traffic arrives and does not turn into conversations.
- Founders replacing a templated build with something that sounds like them.
- Software teams whose product interface and marketing site tell different stories.
What you get.
UI/UX, Web Design, Development, and everything it takes to put them to work.
UX strategy and messaging hierarchy
What a visitor needs to know and in what order. What we want them to do next.
UI and web design
Responsive layouts and a design system, built from your brand rather than a template.
Development
A modern, fast build that is accessible and search-ready. Your team can edit it, and there is no page-builder bloat.
Conversion design
Offer pages and calls to action, plus booking flows tuned to the one action that matters.
Product UI
Interface design for software. We cover flows and components, states, and the microcopy inside them.
Launch and measurement
Analytics are wired before launch. After it we measure conversion and speed.
When you need website & ui/ux.
The situations where this work pays for itself fastest. If two or three of these sound familiar, it is worth a conversation.
People visit but do not enquire
If traffic is steady and enquiries are not, the site is failing at its one job. The cause is usually unclear messaging. Slow loading on phones is another common one, and so is a form that asks too much.
The site is slow or breaks on mobile
Most visitors arrive on a phone, often on an average connection. A site that struggles there loses visitors before the first word is read.
You cannot update it yourself
If a price change or a new page needs a developer and a week, the site will go out of date. A good build makes routine edits easy for your team.
It no longer matches the brand
Many businesses move on in look and service and price but keep the website they launched with. The mismatch shows up in the first five seconds.
Search traffic has fallen after a change
A redesign that ignores redirects can lose years of search equity. Page structure and content matter too. Planning the move protects all of it.
How we approach it.
The same six-step discipline runs every project; here is how it shows up in this discipline.
Find the leak
We look at where visitors arrive and where they drop out. We look at what the page asks of them.
Write the page before designing it
Message hierarchy and offer first, so layout serves the argument.
Design the system
Page templates and components built from your identity, not stock themes.
Build for speed and access
Semantic HTML and keyboard support. Screen readers work. There are performance budgets and a search-ready structure.
Measure and tune
After launch we track enquiries, speed and how quickly visitors understand you. Changes are made on evidence.
What we fix.
A site that looks fine and converts nobody
Pretty pages with no argument. We rebuild the offer, then the layout.
Templated builds
Sites that sound like every competitor. A custom design with a sharper offer page and a calendar-led booking flow replaced exactly that for Unlock Career.
Slow, heavy pages
Page-builder bloat costs visitors before they read a word. We build lean and test speed.
Marketing site and product that disagree
Two vocabularies for one company. We align positioning with product UI, as we did for WooCom Pro.
Mistakes buyers make.
Most are easy to avoid once you can see them. Each one costs time or money later.
Designing for the founder, not the visitor
Pages written around what the business wants to say, in the order it wants to say it, rarely match the questions a visitor arrives with. Start from those questions.
Heavy pages and unoptimised images
Large images and many scripts slow the page, and decorative effects do the same. Speed is part of design. A slower page converts fewer visitors.
Forms that ask for everything
Every extra field loses some visitors. Ask for the minimum needed to reply, and make the next step clear.
Launching without a redirect plan
Old addresses that return errors lose search value and confuse returning visitors. A redirect map is part of any rebuild.
What is included, and what is not.
Every engagement gets a written scope. This is how the line usually falls, so nothing surprises you.
Usually included
Site structure and content plan; Page design for mobile and desktop; Build, forms and basic analytics setup; Speed and accessibility checks before launch; Handover and a short walkthrough.
Usually outside the scope
Your domain, your hosting and any third-party tool subscriptions. You own these and pay for them directly; Ongoing content writing and photography unless scoped; Paid advertising and long-term search work, which are separate services; Custom software features beyond the agreed scope.
Where we’ve done it.
All work
WooCom Pro
A SaaS site that talks like an operator.
Strategy · UI/UX+212% trial signups
PureEarth
An identity that reads as a promise.
Identity · Web+33% donor sign-ups
Where it matters most.
Sectors where we have done this work, with the brands and cases behind each.
- Education & EdtechWe've learned the difference between edtech-trying-to-look-like-fintech and edtech that sounds like itself.
- B2B & TechnologyProducts with technical buyers and storytelling problems. We make the case the product can't make alone.
- Public-good & MissionFoundations, festivals, edtech for the underserved. We bring the discipline of a commercial brand to mission work.
- D2C & LifestyleHeritage labels, new launches, packaging-first identities. We design for the shelf and the scroll.
How to evaluate any website & ui/ux agency.
Useful whether you hire us or someone else.
- Open their own site and their client sites on a phone and judge speed and clarity yourself.
- Ask what happens to your existing search traffic and how redirects will be handled.
- Ask who owns the code. Ask who holds the content management access and who holds the hosting accounts.
- Ask how you will edit the site and what training or documentation is included.
- Ask how accessibility and performance are checked before launch, and by whom.
- Ask what ongoing support looks like. Find out what it costs and what is included.
Terms you will hear: UX vs UI, Wireframe, CMS, Core Web Vitals, 301 redirect, Landing page. See the whole glossary.
What website & ui/ux costs, and why.
What you pay for
You pay for structure and design and the build, plus the testing that makes a site fast and usable. A template with your logo is cheap. A site designed around your buyer and built to load quickly takes more thought.
What moves the number
How many page types there are, and how much content must be written or migrated. Integrations such as booking or payments matter, and so does how custom the interface needs to be.
What is not in the price
You normally pay for domains and hosting directly, and for paid plugins and subscriptions. Content writing and photography are scoped separately unless included.
Starting point: From ₹60,000, excluding taxes. Typical timeline: 4–10 weeks. Exact figures come after a short conversation, in writing.
What buyers ask about this.
Something we haven’t covered? Ask us directly.
Do you build on WordPress or a page builder?
Our default is a modern, fast build in Next.js. It is accessible and search-ready, with no page-builder bloat. If a project genuinely needs a different stack, the proposal says so and explains why.
How do you make a site convert rather than just look good?
We start from the leak: where visitors drop, what the offer page says and how people book. For Unlock Career that meant a custom site and a sharper offer page. A calendar-led booking flow replaced a templated build.
Do you design product interfaces as well as marketing sites?
For WooCom Pro we worked on repositioning and the product UI of a WooCommerce store manager, so the interface and the website spoke the same language.
Is accessibility part of the build?
It is the baseline, not an add-on. Semantic HTML and keyboard support are how we build everything. So are readable contrast and sensible focus states.
Who looks after the site after launch?
Ownership, hosting and maintenance are agreed in the proposal, so nothing becomes a footnote later. We don't disappear at handoff. A sprint cadence after launch is an option.
How do you measure success?
The one conversion that matters is agreed before design starts. We track it alongside page speed and how quickly a visitor understands the offer. Dashboards keep the numbers visible to you.
What does website & ui/ux cost?
From ₹60,000 is the published starting point. The pricing page explains what moves the number, and after a short conversation we send a written scope and a fixed price.
Can I see an example?
Yes: Unlock Career (A site that books calls on autopilot) and WooCom Pro (A SaaS site that talks like an operator). Each case study states the problem, the decision and the scope.
The other disciplines.
Ready to talk website & ui/ux?
Start a project
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