Wireframe
A wireframe is a simple, low-detail layout of a page or screen that shows structure, content order and key actions without colours, images or final type. It lets a team agree what goes where, and test the flow, before spending time on visual design.
In practice
What it means when you are the one making the decision.
Wireframes make structural decisions cheap. Moving a block in a grey-box layout takes minutes; moving it after the full design and build takes days. They also focus feedback on the question that matters early: does this page do its job in a sensible order?
A wireframe should use real content where possible, not placeholder text, because the length of a headline or a list changes the layout. The stage after it is usually a high-fidelity design, where the look is applied to the agreed structure.
Example
A homepage wireframe shows a headline, a short explanation, three proof points and a contact button, and the team agrees the order before choosing any imagery.
Want this applied to your brand? Let’s talk.
We reply within four working hours, from a person.