Tax2Win
Owning filing season, from billboard to landing page.
Campaign · OOH · Performance3.2× leads
Predictable growth, not vanity.
Performance Marketing
Paid media, search and lead funnels engineered around what a customer is worth, and measured against it every week.
What this is.
Performance marketing is arithmetic with taste. First we work out what a customer is worth and what you can afford to pay for one. Then we build the funnel to hit that number, covering search and paid ads, landing pages and follow-up. We report against it.
We don't sell impressions. A channel earns its budget by acquiring customers at a cost you can defend, and loses it when it doesn't.
Who it’s for
- Founders scaling revenue who are tired of guesswork and vanity metrics.
- Businesses with a good offer and an unpredictable pipeline.
- Teams whose paid spend and website were built by different people and don't connect.
What you get.
SEO, Paid Ads, Lead Gen, and everything it takes to put them to work.
Acquisition model
Customer value comes first, then the target acquisition cost. The funnel arithmetic follows from those two.
Search (SEO)
Technical work, content and site structure. The right people find you for the right questions.
Paid campaigns
Ad structure and creative, with targeting built for your acquisition target. Activity is not the goal.
Lead-generation funnels
Landing pages and forms, with follow-up, designed as one path from click to conversation.
Tracking and reporting
Analytics set up correctly. Weekly dashboards show cost and outcome, not just clicks.
Optimisation cadence
A steady rhythm of tests and budget decisions, documented so the learning compounds.
When you need performance marketing.
The situations where this work pays for itself fastest. If two or three of these sound familiar, it is worth a conversation.
You spend on ads but cannot say what they return
If reporting stops at clicks and impressions, the money is not being steered. You need tracking that connects spend to enquiries and sales.
Leads arrive but few become customers
A lead problem can be a quality problem. Targeting shapes who enquires. So do the message and the landing page, which also decide how serious they are.
Your cost per enquiry keeps rising
Rising costs often point to creative fatigue or a weak offer. An audience that is too narrow can cause it too. Testing is how they get fixed.
You depend on one channel
A business that lives on one platform is exposed to price rises and policy changes. A second channel gives resilience.
You are preparing a launch or a season
Launches and seasonal peaks reward planning. Get the creative ready first, then the landing pages and the tracking. Spend comes after.
How we approach it.
The same six-step discipline runs every project; here is how it shows up in this discipline.
Set the number
Agree what a customer is worth and what you can pay to acquire one.
Fix the foundations
Tracking and landing pages are fixed before any money goes on traffic. So is the clarity of the offer.
Launch narrow
A small number of campaigns and audiences, so signal is readable.
Read the data weekly
Weekly dashboards and honest commentary. Budget moves to what works.
Compound
Winning angles become the creative brief; losing ones are cut quickly.
What we fix.
Spend without a target
Budgets chasing clicks. We define acquisition cost first so every decision has a test.
Traffic into a leaky page
Ads that work, landing pages that don't. We treat the page and the ad as one system.
Reporting that flatters
Impressions and reach in place of cost and customers. Our dashboards lead with what you paid and what you got.
Creative that never changes
One ad running until it dies. We rotate on evidence, with the creative team in the same room.
Mistakes buyers make.
Most are easy to avoid once you can see them. Each one costs time or money later.
Judging by clicks
Clicks are cheap and easy to buy. The measure that matters is cost per qualified enquiry and what happens to it afterwards.
Sending traffic to a weak page
A good ad cannot rescue a slow, confusing landing page. Fix the destination before raising the budget.
Changing everything at once
If the audience, the message and the offer all change together, you cannot tell what worked. Test one variable at a time.
Leaving leads unanswered
A fast reply often decides who wins the enquiry. Marketing that outruns the sales process wastes spend. Agree before the first campaign goes live who answers and how quickly, and on which channel.
What is included, and what is not.
Every engagement gets a written scope. This is how the line usually falls, so nothing surprises you.
Usually included
Account and tracking setup; Audience, offer and creative planning; Campaign management and regular testing; Landing page recommendations; Clear reporting tied to enquiries.
Usually outside the scope
The advertising spend itself, which is paid to the platforms; Photography and video production unless scoped; Sales follow-up and CRM management on your side; Guaranteed results, which no honest agency can promise.
Where we’ve done it.
All work
Unlock Career
A site that books calls on autopilot.
UI/UX · Development · CRO5.4% visit-to-call
Where it matters most.
Sectors where we have done this work, with the brands and cases behind each.
- Fintech & AdvisoryCategories where trust is the product. Identity systems that earn the second look.
- Education & EdtechWe've learned the difference between edtech-trying-to-look-like-fintech and edtech that sounds like itself.
- D2C & LifestyleHeritage labels, new launches, packaging-first identities. We design for the shelf and the scroll.
How to evaluate any performance marketing agency.
Useful whether you hire us or someone else.
- Ask which metrics they report and how those connect to enquiries and sales.
- Ask who owns the ad accounts and the data. You should, from day one.
- Ask how they test. Ask how long a test runs, and what they do with the result.
- Ask what a realistic first three months looks like without promising numbers.
- Ask how they work with your sales process and handle lead quality feedback.
- Ask for the contract terms. How long is the minimum period, how much notice is needed, and what happens to your accounts if you leave?
Terms you will hear: Performance marketing, CAC, ROAS, Attribution, UTM parameters. See the whole glossary.
What performance marketing costs, and why.
What you pay for
You pay for strategy and setup, then creative direction. Ongoing management and reporting are included. Advertising spend is separate and goes to the platforms.
What moves the number
How many channels there are, and how often the creative must be refreshed. The size of the budget being managed matters, as does how much landing-page work is needed.
What is not in the price
Ad spend is normally separate, as are tool subscriptions and the production of video or photography. Retainers usually begin with a short minimum period so results have room to show.
Starting point: From ₹40,000 a month, excluding taxes. Typical timeline: monthly, after a 3‑month start. Exact figures come after a short conversation, in writing.
What buyers ask about this.
Something we haven’t covered? Ask us directly.
What does "engineered around CAC" mean?
CAC is customer acquisition cost. We start from what a customer is worth to you and what you can afford to pay for one. Then we design the channels and funnels to land inside that number.
Which channels do you work in?
Search (SEO), paid advertising and lead-generation funnels. We recommend the mix after looking at your market and your numbers. Not before.
Do you guarantee rankings or results?
We do not, and be careful of anyone who does. What we guarantee is a measurement plan and weekly visibility into spend and outcome. You also get clear decisions about where to move budget.
Do you make the ad creative as well?
Our creative and content team makes it, so the ads and landing pages sound like the brand. On Tax2Win the Hindi-first creative ran around a single promise. The outdoor work and the performance campaigns followed it.
How will we see what is happening?
Dashboards arrive weekly. Each report shows what you spent and what it produced. It also says what we are changing because of it.
Can you work alongside our in-house team?
Often, yes. We agree up front who owns tracking and creative approvals, and who makes budget decisions. Nothing falls between us.
What does performance marketing cost?
From ₹40,000 a month (plus ad spend, paid directly to the platforms) is the published starting point. The pricing page explains what moves the number, and after a short conversation we send a written scope and a fixed price.
Ready to talk performance marketing?
Start a project
We reply within four working hours, from a person.
See what Performance Marketing starts atFree brand audit
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