Jaipur Health Festival
Owned media that sold out a city-scale festival’s partnerships.
PR · Press · Event Identity12+ tier-1 features
Coverage you earn is the only kind a reader believes.
We are a Jaipur studio that runs PR for Rajasthan founders, institutions and events. Stories are shaped for editors, in Hindi and English. The brand and the website are ready before the first call goes out.
- 2016
- Studio founded in Jaipur
- 100+
- Brands worked with
- Hindi + English
- Press in both languages
- One team
- Brand, web and PR together
- 2-TA-8, Sector 2, Jawahar Nagar, Jaipur
- The studio
Nobody can buy an editor's attention.
Most people who search for a PR agency in Jaipur are really asking for one of two things. One is a press release sent to a long list. The other is a name in the newspaper. Neither is a strategy. An editor receives far more announcements than she has space for, and she picks the ones with a clear reason to exist today. Public relations is the craft of building that reason honestly and then putting it in front of the right desk.
Rajasthan is a state where this craft has local texture. Jaipur is the capital, and a good part of the state's news is decided here. Readers in Jodhpur and Udaipur, in Kota and Bikaner, meet your brand through the regional page and the Hindi headline long before they meet it on a national site. A founder who is only written about in English is invisible to the customers who matter most. The same goes for parents, patients and dealers. We plan for both languages from the first draft, not as a translation at the end.
The second thing we see is order of operations. A story lands and a curious reader searches the name. They find a dated website and a mismatched logo, with a thin LinkedIn profile behind them. The coverage did its job and the brand wasted it. This is why PR sits inside a studio that also designs identities and builds websites. When those are in order first, every feature that follows has somewhere solid to send people.
The second thing we see is order of operations.
Finally, a plain statement about what we promise. We do not promise a placement, because nobody honest can. We promise a story with a real angle and a targeted approach to the people who cover your sector. Follow-up is careful. A report says what was earned and how it was used. That is a narrower promise than most agencies make, and it is one we can keep.
How a story gets covered in Rajasthan.
The general method is on our PR service page. This is the local version. It covers what changes when the audience is a Jaipur institution or a Rajasthan founder, or an event that needs a city to turn up.
Write the Hindi version first, or alongside
For many sectors here, the Hindi page is the one that reaches buyers, parents and local officials. We draft the angle in the language the reader will use, then adapt it, so the Hindi copy reads like journalism and not a lifted translation.
Separate the Jaipur story from the Rajasthan story
A launch that matters to a city desk may be flat for a district edition, and the reverse can be true. We cut the same news into versions that suit each readership. Local names and places and numbers are real and checkable.
Give the founder one thing to say
Founder visibility fails when the founder is asked to comment on everything. We pick one subject the leader can speak about with authority and prepare them for the conversation. Bylines and a LinkedIn voice are built around that single idea.
Treat an event as a story with a calendar
Festivals and launches have a before, a during and an after. Jaipur hosts well-known ones, the Jaipur Literature Festival every January among them, and the city's attention is contested. The announcement is one piece of news. Access for reporters, the day itself and the follow-up are separate pieces, and we plan each.
Write the crisis note before the crisis
Reputation problems arrive on a Friday evening. So we prepare in advance: the holding statement and the list of who can speak. We note which facts must be confirmed first and who is to be told before the press. The first hour stays calm and the facts are right.
Check the house before inviting guests
Before any outreach we review the website as a stranger would. The identity and the founder's profile get the same review. If something undermines the story, we fix it or say so. Coverage should arrive at a brand that holds up.
Two ways to be in the news.
- Fast and controllable. You choose the date and the space, and the exact message. That is a real advantage when a deadline is fixed.
- Paid placement is labelled, and readers know it. It gets attention, but it does not borrow an editor's judgement.
- A release sent to a hundred inboxes is quick to do, but it asks every editor to find the angle you did not write.
- Results stop when the spend stops. Reach is rented for the length of the campaign.
- It suits offers and dates where you need volume. Announcements fit too, and it can work well beside PR.
- It is easy to measure in impressions, though impressions say little about trust.
- Slower and not guaranteed. An editor decides, and we cannot buy the outcome, which is why we say so up front.
- A published feature carries the outlet's credibility. A reader sees your brand as news, not as a message.
- Each pitch is written for one desk and one reader. That means fewer sends and better reasons, and more useful relationships.
- A good feature keeps working. It can sit in a sales deck long after the day it ran, or on a hiring page, or in an investor update.
- It suits founders and institutions, and events too, wherever being believed matters more than being loud.
- It is measured by the quality of what follows: better enquiries, easier hiring, how prospects describe you. Coverage counts are tracked, but they are not the goal.
Rajasthan brands we work with.
Colleges and trusts, festivals and founder-led companies from across the state. Each one needed to be understood by a local audience first. The PR followed from that.
Meet the whole roster- Arya College of Engg. & I.T.
- Bal Sansar Sansthan
- Global Health & Wellness Festival
- Jaipur Health Festival
- MasterChef Rajasthan
- Regional Passport Office, Jaipur
Launches we have run.
Real briefs where pr & growth did the heavy lifting.
MasterChef Rajasthan
A regional flagship made cinematic.
Identity · On-airS2 highest TVR
DNS Pointers
A precise mark for a precise consultancy.
Identity · Founder Branding · LinkedIn2 enterprise pilots
Tax2Win
Owning filing season, from billboard to landing page.
Campaign · OOH · Performance3.2× leads
From ₹50,000/ month
Founders raising, hiring or selling. Delivery is usually monthly, after a 3‑month start.
Starting points in rupees, excluding taxes; the scope sets the final number (₹50,000 is the floor, not a quote). See how pricing works
What founders ask before they face the press.
How do you measure PR if you cannot promise coverage?
Every report has three parts. What was pitched, and to whom. What was earned. What that coverage did. The last part is the useful one: the quality of enquiries and how prospects refer to you, and whether it helps you hire or raise. We do not report impressions as success.
How long before we see results?
Expect the first months to go on story, voice and preparation, with early outreach alongside. Meaningful earned coverage usually builds over a quarter or more. Trust with editors comes from repeated, relevant contact. A fixed event date can compress this, and we will say honestly if it is too tight.
Is PR a retainer or a one-off project?
Both exist. Reputation and founder visibility need steady work, so they run as a monthly retainer after a short start. A launch or an event, or a crisis plan, is better scoped as a project with a clear end. Which one your situation needs is something we will tell you.
Do you distribute press releases in Jaipur and across Rajasthan?
When the news deserves a release, it is written for a specific reader, in Hindi and English. It goes to the editors and reporters who cover your sector, with a follow-up. A generic list never gets a blast, because that damages the relationships PR depends on.
Can you help with brand reputation and a crisis?
Preparation comes first, then the response. That means monitoring and a holding statement, with a clear spokesperson and a factual record. Accurate reporting cannot be removed, and we will not suggest anything that tries to. The aim is a calm, honest first response and a record you can stand behind.
How does founder branding work for a Rajasthan founder?
One subject comes first, the one the founder can own. A LinkedIn voice and bylines follow, along with media briefings, all built around it. The language fits the audience, which for many founders here means Hindi and English together. The founder's real expertise is what carries it, so we do not manufacture one.
Can you handle event PR in Jaipur?
Planning covers the announcement and press access, the day itself and the follow-up. We can run the event identity too, so stage, outdoor and social match the story. Our Jaipur Health Festival work is an example of press and event identity run as one launch.
How is PR different from advertising?
Advertising is space you pay for and control. PR is attention you earn from editors and others who decide for themselves. It is less predictable and more believable. Many brands use both: advertising for reach on a date, PR for credibility that lasts.
Tell us what needs to be believed.
Send us the founder, the launch or the event and where it stands today. We will come back within four working hours with an honest view of the story, the right media, and whether PR is what you need now.
Start a projectWe reply within four working hours, from a person.