Plan the year, before the festival.
Shops, jewellers, food businesses and schools in Rajasthan sell around a handful of dates. This calendar lists them with one practical idea each. Filter it by the kind of business you run, then add it to your phone.
Fixed dates are certain. Moving festivals marked with a 2027 date came from published festival calendars and should be confirmed on a panchang before you print anything. The rest show only their usual month. Checked 31 October 2026.
The calendar
January
Thu 14 Jan
Fixed date
Makar Sankranti (Jaipur kite day)
Jaipur's rooftops are the story. Sweets, kites and a clear sky photo travel well. A greeting from the owner beats a discount banner.
Tue 26 Jan
Fixed date
Republic Day
A short thank-you message or a schools-and-community post. Keep it respectful: no sales language on the day itself.
Usually held in January; check the festival's own site for dates
Usual timing, date varies
Jaipur Literature Festival
Cafes, shops and hotels near the venue can plan a visitor-facing offer. Business services can plan networking posts.
March
Sat 6 Mar
2027 date, confirm on a panchang
Maha Shivaratri
A quiet, respectful post. Fasting-friendly menus and temple-visit timings are useful to customers.
Mon 8 Mar
Fixed date
International Women's Day
Feature real women on your team or among your customers, with their permission. Avoid a generic discount.
Mon 22 Mar
2027 date, confirm on a panchang
Holi (Dhulandi, the colour day)
Order and stock early. Greetings and safe-play tips (skin and eye care, stain-proof packaging) help more than a banner.
Tue 30 Mar
Fixed date
Rajasthan Day (30 March)
A local pride post: a Rajasthani craft, recipe, place or person connected to your work. Real, specific, and yours.
Usually March or April, soon after Holi
Usual timing, date varies
Gangaur
A festival closely tied to Rajasthan's women, with jewellery, clothing and sweets. Plan the content before Holi finishes.
April
Thu 1 Apr
Fixed date
New financial year starts (1 April)
A natural moment for B2B offers, account reviews and a clear price list for the year.
Thu 15 Apr
2027 date, confirm on a panchang
Ram Navami
A greeting and temple-visit timing. Keep it plain and respectful.
Usually April or May
Usual timing, date varies
Akshaya Tritiya
Traditionally an auspicious day for buying gold and starting new ventures. Plan gift and starter-pack content ahead.
Some auspicious dates in April, May and June; exact dates change every year
Usual timing, date varies
Wedding season (spring and early summer)
A smaller season than winter. Confirm the year's dates before you plan stock or ads.
Usually April; admissions often run from December to April
Usual timing, date varies
School year begins
Schools: see the admissions calendar. Shops: uniforms, stationery and bags need stock and messages before the term starts.
May
Sun 9 May
Fixed date
Mother's Day (second Sunday of May)
Gift guides by budget are more useful than a single hero product. Say how late an order can arrive in time.
June
Sun 20 Jun
Fixed date
Father's Day (third Sunday of June)
A simple gift guide and one clear message. Skip forced humour.
July
Usually July or August, in the monsoon
Usual timing, date varies
Hariyali Teej
Green and festive clothing, bangles, mehendi and sweets. Rajasthan celebrates it widely, so local photography works.
August
Sun 15 Aug
Fixed date
Independence Day
A short thank-you and a community post. Avoid national symbols in your logo or product design.
Usually August
Usual timing, date varies
Raksha Bandhan
Gift and sweets orders peak early. Say clearly the last day for delivery and for out-of-town orders.
Usually August or September
Usual timing, date varies
Janmashtami
Decoration, sweets and dress for children. A greeting and a how-to is enough.
September
Sat 4 Sep
2027 date, confirm on a panchang
Ganesh Chaturthi
Sweets and decoration. A greeting and clear opening hours for the days around it.
Sun 5 Sep
Fixed date
Teachers' Day (5 September)
Schools and coaching centres: a thank-you from students or parents, with permission. Shops: a small gift guide.
October
Sat 2 Oct
Fixed date
Gandhi Jayanti (2 October)
A quiet post tied to khadi, local craft or community work, if it is genuinely part of what you do.
Fri 29 Oct
2027 date, confirm on a panchang
Diwali (with Dhanteras before and Bhai Dooj after)
A major buying season for gifts, jewellery, home goods and sweets. Dhanteras is two days before and Bhai Dooj two days after Diwali. Plan stock, content and staffing a month ahead.
Usually September or October; Dussehra follows the nine nights
Usual timing, date varies
Navratri and Dussehra
Garba and festive clothing, sweets, and a new-vehicle or new-start moment for many. Start content two weeks ahead.
Usually October or November
Usual timing, date varies
Karwa Chauth
Mehendi, gifts, jewellery and sweets. Plan evening opening hours and a clear last-order time.
November
Sun 14 Nov
Fixed date
Children's Day (14 November)
Schools can show real activities, with consent for any child's image. Shops can offer simple gift guides.
Roughly November to February; exact auspicious dates change every year
Usual timing, date varies
Wedding season (winter)
Plan photography, invitations, catering and jewellery content weeks ahead. Ask your pandit or planner for the year's dates.
Usually in November; dates follow the lunar calendar
Usual timing, date varies
Pushkar fair
Rajasthan's tourism moment. Hotels, guides and craft shops can plan visitor-facing content and clear prices in advance.
December
Sat 25 Dec
Fixed date
Christmas and year-end
Cafes, bakeries and gift shops can plan a short season. Services can send a year-end thank-you and a calendar of next year's offers.
Fri 31 Dec
Fixed date
New Year's Eve (31 December)
Events and dining plan early and book out. A look-back post with real moments from your year suits any business.
The calendar file holds every entry that has a date. Entries with only a usual timing are left out on purpose, so no date is guessed.
Prepared with Ingenious Hub, Jaipur. hello@ingenioushub.com · +91 95870 15816.
Asked often in this sector.
Something we haven’t covered? Ask us.
Where do the dates come from?
Fixed dates are civil days, such as Republic Day or Rajasthan Day. Moving festivals with a 2027 date are taken from published festival calendars, and they are marked so you can confirm them against a panchang you trust. Festivals with only a usual month are shown as a timing, not a date.
Why are some festivals shown without a date?
Many Indian festivals follow the lunar calendar and move each year, and a wrong date on a printed banner is expensive. We show the usual window and leave the exact date to a panchang.
Can I add it to my phone calendar?
Yes. The calendar file holds every entry that has a date. Import it into Google Calendar, Apple Calendar or Outlook.
Are the ideas proven?
No. They are common practice, offered as starting points. Nothing here claims a result or an audience size. Test what works for your own customers.
Is this only for Rajasthan?
It leans on Rajasthan and Jaipur, such as Gangaur, Teej, Rajasthan Day and Jaipur's kite day, but most festivals are shared across north India.
A season coming?
Want the posts, the board and the offer ready before the date? Tell us the festival and the shop, and we will say what fits.
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