A D2C customer touches the pack before the product. The box, the label and the thank-you card are the brand's first handshake, and they are produced in batches that are expensive to get wrong. That is why packaging is best designed with the identity, not after it.
The ranges, in plain terms
These are the studio's published indicative ranges for brand identity. A logo and essentials sit at ₹75,000 to ₹1,50,000. A full brand system, with positioning, identity, stationery and guidelines, sits at ₹3,00,000 to ₹6,00,000. A system plus packaging or a broader set of materials sits at ₹6,00,000 and up. The pricing page explains each. They are starting points, not quotes, and exclude taxes and printing.
What drives packaging scope
- The number of products, because each gets a label or a box and a colour or code to tell it apart.
- The number of components: outer box, inner tray, label, seal, insert, tissue and card.
- Print methods: foil, embossing, special papers or textures raise the artwork effort and the print cost.
- Regulatory text: ingredients, batch, expiry and licence lines must fit and stay legible. The studio designs the space for them. The brand owner supplies the correct text.
- Photography of the pack for the website and the marketplace listings.
What the fee does not include
Printing, paper, die-cutting and delivery are paid to the printer. A good brief asks the printer for a quote on real specifications before the design is final, so the artwork matches what you can afford to print.
Settle these before the first sketch
Decide the hero product, the retail price band and where the pack will be seen first: a shelf, a courier box or a phone screen. Those answers decide how loud, how simple and how large the pack should be.
Start with a reading
The brand health check takes two minutes and shows which part of the brand is weakest. Use the website cost calculator for a range, then talk to us about scope. For other sellers like you, see our work in D2C and lifestyle.
