Parents decide in a few weeks, and most of that deciding happens on phones. By the time enquiries start, the logo, the website, the prospectus and the people who answer the phone should already be in place. Everything here is an order of work, not a set of dates. Use your own past years to find your season.
Start from the peak, not from today
Write down the week you want enquiries at their highest. Everything else is counted back from it. A brand identity and a website each have a published delivery window, and doing one after the other is the cautious plan. The timeline estimator adds them up, and the printable school admissions calendar lays out the whole order.
Decide whether the brand needs work
A school can run well for years with a tired logo. The question is whether parents can tell what makes you different, and whether your printed and online pieces look like the same school. If the answer is no, the brand work comes first, because the website and the prospectus both inherit it.
Put the admissions basics on the site first
- Fees, eligibility, dates and how to apply, in plain words and in one place.
- Real photographs of classrooms and teachers that you own, with permission for any child shown.
- An enquiry form and a phone or WhatsApp number that is answered in working hours.
- A privacy policy and clear wording about how images of children are used.
Print after the identity is approved
The prospectus, banners and hoardings come after the identity is approved and the text is checked by two people for names, dates and fees. Leave time for proofs and delivery. A wrong fee on a thousand printed copies is expensive.
Prepare the people who answer
A parent who calls and gets a vague answer moves on. Keep a short written answer to the ten questions parents ask most, and make sure everyone at the front office gives the same one. Reply to every enquiry the same working day.
Then add visibility
Check your Google Business Profile with the Google listing self-check. Plan any paid campaign with a start date, a daily limit and one person who reads the results. See how we work with education brands, or talk to us.
