Branding, in plain language.
Positioning, identity, guidelines and what a logo should do for the money. These notes explain how branding decisions are made and what to ask before you pay for any of it.
Start with the guides if you are choosing an agency or planning a rebrand. Read the essays if you want to see how the studio thinks.
22 notes in this topic
Branding notes and guides
What goes into brand guidelines
What a good set of brand guidelines contains, section by section, and what to demand from your agency so the document is used, not filed.
Brand or performance marketing: where next
Brand marketing or performance marketing: how to decide where the next rupee goes, with signals by business stage and a way to split the budget.
Brand positioning, with Indian examples
What brand positioning is, how Amul, Tanishq and Fabindia show it at work, and a simple template to write a positioning statement for your own business.
Logo files every business should own
The logo files, colour values and usage notes you should hold after any identity project, with a checklist to run against what your designer handed over.
What a Jaipur signboard tells a customer
Jaipur brand notes: how a shop signboard is read from the street, and six decisions in lettering, script, contrast and lighting that change who walks in.
Your WhatsApp catalogue is a brand asset
Jaipur brand notes: many local businesses sell through WhatsApp. How to make the catalogue, the profile and the replies feel like one brand, not a pile of photos.
Your Google listing is your new shopfront
Jaipur brand notes: for a local business the Google listing is read before the website. What to fix first so the name, photos and details match the shop.
Branding a fashion or textile label
What a fashion or textile label needs beyond a logo: the pack, the hangtag, retailer kit and photography, and how a heritage family can launch without hiding its past.
Branding for real estate and infrastructure
How developers and infrastructure firms look dependable to slow-deciding buyers: the proposal system, site boards, project pages and the people on the page.
How much does logo design cost in India?
Logo design in India runs from a few thousand rupees to several lakh. Learn what moves the price and what each tier includes. Then compare quotes fairly.
How to choose a branding agency in Jaipur
What to ask before you sign with a branding agency in Jaipur: how to read a portfolio, spot process red flags and set the contract terms that matter.
Startup branding in India on a small budget
How to brand a startup in India without wasting money: what to decide first, what to buy now, what to postpone and what to protect before you launch.
Packaging design in Jaipur: what to brief
A packaging brief that saves money: what to decide before design starts, how to test on a shelf and a phone, and the costly mistakes to avoid.
Choosing a creative agency in Rajasthan
What to look for in a creative agency in Rajasthan: local knowledge, Hindi and English craft, the production behind the ideas, and fair ways to compare.
A brand audit checklist for one afternoon
Run a brand audit yourself in an afternoon: eight checks across positioning, visuals, website, social, proof and search, with a way to score the result.
Rebranding checklist: protect your customers
When to rebrand, when to refresh, and how to change a brand without losing the customers, search rankings and goodwill you already have.
What branding costs in India: a price ladder
A price ladder for branding in India: what each rung buys, what pushes a project up a rung, and how to plan a budget that matches your stage.
Agency, freelancer or in-house: how to pick
A fair comparison of hiring a branding agency, a freelancer or an in-house designer, with a decision table and the cases where each one wins.
Hiring an Indian branding studio from abroad
How to work with an Indian branding studio from the US, UK or UAE: time zones, contracts, payment, review rhythm and what to ask before you sign.
What qualifies a ‘good design’?
Good design is design that does its job for the person it was made for. A four-question test for judging whether a design works.
What lower markets teach designers in India
Smaller towns and price-sensitive buyers are a stricter design market, not a lesser one. The constraints, the craft that came first, and what changes in practice.
Current Scenario of Designing & its Future
Design today is shaped by phones, cheap tools and rising expectations of access. Where it stands, and what we are watching next.
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