Start early, in order.
Admissions enquiries arrive in a short season, and brand, website and print all have to be finished before it starts. Count back from the week you want enquiries at their highest, then work through this in order. These are planning steps, not dates: use your own past years for the season.
School admissions preparation calendar
Decide, 21 weeks or more before enquiries peak
Work backwards from the week you want enquiries at their highest. A brand identity is published at up to 9 weeks and a website at up to 10 weeks, one after the other, so that is 19 weeks, plus two for decisions and your own slack.
- Write down the week enquiries should peak, using your own past years, not ours
- Decide whether the name, logo and look still do the job, or need work
- Name one person who approves each stage
- Collect what already exists: logo files, photographs, the current prospectus, results you may publish
Brand, up to 9 weeks
Only if the review says it needs work. If it does not, move straight to the website.
- Brief the studio and agree the scope in writing
- Approve the identity before any printing or web work starts
- Collect the final logo files in every format you will need
Website, up to 10 weeks
- Admissions pages first: fees, eligibility, dates, how to apply, who to call
- Photographs of real classrooms and real teachers that you own
- A clear enquiry form and a WhatsApp number a parent can reach in the working day
- Privacy policy and the wording used for children's images
Prospectus and printed material
Print after the identity is approved, and leave time for proofs and delivery.
- Prospectus text approved by the head or trustees
- Proofs checked by two people for names, dates and fees
- Banners, flex and hoardings ordered with delivery time in mind
Parent communication
- A short answer to the ten questions parents ask most, kept in one place
- A WhatsApp broadcast list made only of people who agreed to receive messages
- A call script for the front office, so every enquiry gets the same quality of reply
Visibility
- Google Business Profile checked: hours, photos, categories, phone and website
- Any paid campaign planned with a start date, a daily limit and a person who reads the results
- A way to note where each enquiry came from, even if it is a column in a sheet
After enquiries start
- Reply within the same working day
- Review every week which source brought which enquiry
- Write down what to change next year while it is fresh
Prepared with Ingenious Hub, Jaipur. hello@ingenioushub.com · +91 95870 15816.
Season coming?
Working back from your own season? Tell us the date and what exists, and we will say what fits.
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