Demand in these seasons does not build slowly. It arrives, and it rewards the brands that are ready. A pack that is late, a site that is slow or a feed that went quiet costs more in these weeks than in any other. Everything below is an order of work, not a calendar. Use your own sales history to find your weeks.
Count back from your busiest week
Name the week you most need to be ready. Then count back through what has to happen: the identity or pack changes, the photography, the website or store updates, and the campaigns. The timeline estimator shows how long identity and website work take, one after the other.
First, the things that take longest
- Pack and label changes, because printing and delivery take the longest and cannot be rushed.
- Photography, because good light, models and products have to come together on specific days.
- Store and website changes, such as gift sets, new collections and delivery cut-off dates.
Then the things that need a fixed date
- A content plan for the weeks of the season, written in advance and approved once.
- Offers and delivery promises you are certain you can keep.
- A short answer to the questions customers ask most at this time, kept in one place for everyone who replies.
Last, the paid push
Paid campaigns come after the site, the pack and the answers are ready. Agree a daily limit, a start date and one person who reads the results. Performance marketing is charged monthly after a short start, and ad spend is paid to the platforms on top. See the pricing page.
Check the basics your customers see
Do a quick pass with the Google listing self-check and the social profile checkup. A customer who finds you on a map or a feed should be able to see your hours, your best work and how to reach you.
For sellers like you, see our work in D2C and lifestyle, or send a short brief.
