A parent compares schools on a phone, usually late in the evening, usually after a friend has mentioned two names. The website is where the shortlist is made or lost. What it costs depends far more on what it has to do than on how it looks.
The ranges, in plain terms
These are the same indicative ranges the studio publishes on its pricing page. A brochure site of up to about six pages sits at ₹60,000 to ₹1,20,000. A custom design of seven to fifteen pages sits at ₹2,00,000 to ₹4,00,000. A larger site, or one with integrations, sits at ₹4,00,000 and up. They are starting points, not quotes, and exclude taxes.
What moves a school site up or down
- Pages: admissions, fees, academics, facilities, faculty, results you may publish, news, contact. Count them honestly before asking for a quote.
- Admissions features: an online enquiry form is simple. Online applications, fee payment or a parent portal are integrations, and they move the site into the larger range.
- Languages: a Hindi version alongside English adds to the website range for each extra language. Plan the translation text as a separate task.
- Photography and film: real classrooms and real teachers do more than stock images, and they take time to arrange.
- Content: who writes and approves the text. A school whose text is ready finishes sooner.
What to settle before you ask for quotes
Write down the three things a parent must be able to do on the site: find the fees, understand eligibility and dates, and reach a person. Everything else is secondary. A studio can quote against those three, and a school can judge each quote against them.
Use the website readiness checklist so the logo files, text, photographs and logins are ready, and the school admissions calendar to see how far back to start. Both print on A4.
Compare quotes fairly
Ask each studio the same questions: how many pages are included, which admissions features are in or out, who writes the text, how many rounds of feedback, and who owns the files at the end. A lower figure that leaves out the admissions form is not lower.
Do your own estimate
The website cost calculator turns your choices into a range in a minute, and the timeline estimator shows how long the work should take. If a quote is far outside either, ask why.
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