A debossed mark for a category-creator.
A custom wordmark and a signage program, with a packaging system for a launch SKU.
Volimy · D2C · Wellness
- Volimy
- Identity
- Signage
The story
The brief
A custom wordmark and a signage program, with a packaging system for a launch SKU.
The kind of problem
Projects like this usually exist to fix one of a few familiar problems. These are the ones we see most often in branding & identity work.
- Borrowed category cuesEdtech trying to look like fintech, a wellness brand in hospital blue. We design for the category's gravitas without copying its clichés.
- A logo before a positionA mark with nothing to say. We settle the argument first so the identity has something to express.
What we made
- IdentityRules for colour, typography, imagery and layout. Together they make the brand recognisable without the logo on the page.
- SignageBranding and wayfinding for physical spaces, planned by zone. People find their way, and the brand reads from a distance.
The outcome
Launch ready in 9 wks.
How work like this runs
Volimy’s published scope was identity and signage. This is how our branding & identity work is run, from first conversation to handover.
Listen and audit
We read your category and your customers, then your current materials. We note where the brand argues with itself.
Sketch directions
Concept routes on paper first: cheap to throw away, expensive to fall in love with.
Design the system
The chosen route becomes a full identity. It covers the mark and the colour, the type and the imagery, with the rules to keep them together.
Apply and hand over
We design the real applications: print, packaging, digital, then document the system so your team can run it.
If you are facing something similar
Before you commission a rebrand or a first identity: six things worth settling first, whoever you hire.
Name who actually decides
The user is not always the buyer. The person signing the cheque needs a different message and tone, and a different proof to lead with.
Decide what must stay recognisable
A refresh keeps a thread of the old brand; a rebrand cuts it. Choosing which one you need saves weeks of circular feedback.
Plan the rollout, not just the reveal
Signage, packaging and stationery do not change on the same day as the website. A phased list stops old and new versions of the brand sitting side by side for months.
Write the argument in one sentence
Who is the brand for, and how has the market got it wrong? If that sentence cannot be written, a logo will not fix it.
Design the pack and the thumbnail together
A pack that is beautiful in hand but unreadable at 200 pixels loses online. Test both before print.
Prepare for wholesale from day one
Retailers ask for hangtags, line sheets and consistent photography. Plan those early and the first order goes smoother.
What usually goes wrong
Three patterns we meet often in branding & identity work, and the quiet cost of each.
Too many approvers
Feedback from eight people averages into a design nobody dislikes and nobody remembers. Agree one decision-maker and two voices before the first presentation.
Forgetting the small surfaces
Invoices, email signatures and WhatsApp profile pictures get seen more often than the hoarding. Leave them unchanged and the new brand looks unfinished.
Treating launch day as the finish
An identity matters in the second year, when a new person has to apply it. Without templates and rules it drifts back to whatever is quickest.
Where this sits
Strategic positioning and a visual identity that earns the price you want to charge.
- Allegiance EducationFrom a classroom to a national institute
- Yug VaastraHeritage that ships
- DNS PointersA precise mark for a precise consultancy
Heritage labels, new launches, packaging-first identities. We design for the shelf and the scroll.
Direct-to-consumer brands live on two surfaces at once: the shelf or the delivery box, and the scroll. The identity has to work in a hand and in a thumbnail. It has to work on a retailer's display as well.
Most struggle to look distinctive in crowded categories like wellness, fashion and food. Trends move quickly there. Packaging has a second to explain the product.
- Yug VaastraHeritage that ships
- AmritamA mark with a leaf, and a memory
- BastaClutches. Handbags. Personality
Questions about projects like this.
Something we haven’t covered? Ask us.
What did the Volimy project include?
The published scope was identity and signage, for Volimy (D2C, Wellness). The pieces delivered are listed above, with what each is for.
How quickly was the Volimy work delivered?
The published result was: Launch ready in 9 wks. Timelines depend on scope, so we set the stages and dates in the proposal before work starts.
How do you decide between a refresh and a full rebrand?
We look at what the old brand has earned. If customers already recognise and trust the name and the look, we evolve it; if the identity is arguing against the price or the audience you now serve, we start again. We tell you which we think it is before you commit.
Will we get the source files and the right to use them?
Handover includes the agreed final marks and the source files, with font information. Your printer or your next designer can work without calling us.
Do you design the applications too, or only the logo?
Applications are the point, because that is where a brand is judged. Stationery, packaging, print, signage and digital surfaces are all designed as part of the system.
Do you take on more D2C projects like Volimy?
Yes. Volimy is one of our published D2C & Lifestyle projects, and the D2C page lists the others along with how we approach the category, so you can judge the fit before you write.
Should packaging be designed with the logo or after it?
With it. The identity and the pack are one system. Designed together, they avoid a logo that fails in print or on the shelf.
How do you launch a D2C brand that looks established?
By settling the position and the system first. Then the pack, the photography and the first content are all built from it. The launch looks like one brand.
Have a brief like this one? Let’s talk about your branding & identity.
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