Most of these questions come up in the first conversation, whether the person runs a sweet shop in Mansarovar, a clinic in Vaishali Nagar, a coaching centre in Malviya Nagar or a new label in C Scheme. The answers are general on purpose: your own numbers depend on your business, and where a figure matters we point to a tool that works it out for you rather than guessing.
How to use this page
Read the answers below, then follow the link that fits. The studio's starting points are on the pricing page, the free tools work out sizes, costs and timelines, and our branding and web design pages say what each service covers. If the answer does not settle it for your business, send a short brief and a senior person replies within four working hours.
It depends on how much you need: a name and logo, a full identity with guidelines, or a system that includes packaging and signboards. Prices in Jaipur vary widely between freelancers, small studios and large agencies. Our published starting points are on the [pricing page](/pricing), and the [branding cost guide](/notes/branding-cost-india) explains what moves the figure.
How much does a logo cost, and is a cheap logo a bad idea?
A logo can cost anything from nothing to several lakh. A cheap logo is not automatically bad, but check that you own the files, that it works in one colour and small sizes, and that it is not copied. The [logo cost guide](/notes/logo-design-cost-india) lists what each level includes.
How long does a website take?
It depends on the number of pages, the features and how quickly you send text and photos. The [timeline estimator](/tools/project-timeline-estimator) gives a range for your case, and the [website readiness checklist](/website-readiness-checklist) is the quickest way to shorten it.
Do I need a website if I already have Instagram and WhatsApp?
Usually yes, for one reason: it is the one place you own and the one Google can read in full. Social profiles and WhatsApp are good for talking to people, and a simple site answers the questions people search for. See how to choose a platform in [this guide](/notes/wordpress-wix-shopify-or-custom-website).
Is a Google Business Profile worth the effort?
For a business that serves people nearby, it is often the most useful free thing you can do, because it is what shows in the map when someone searches. Claim it, complete it and keep it current. Here is [how to claim and complete one](/notes/how-to-claim-and-complete-a-google-business-profile-in-india).
How do I get more Google reviews without breaking the rules?
Ask every customer you served, soon after, with your review link as a QR code at the counter. Do not offer a reward and do not ask only the happy ones. Reply to every review. The [QR code generator](/tools/qr-code-generator) and the [review reply helper](/tools/google-review-reply-helper) help.
Should I advertise on Instagram or on Google?
Google reaches people who are already looking for what you sell. Instagram reaches people who may like what you sell but are not looking yet. A local service often starts with Google and the map, then adds Instagram once the basics work. A landing page matters either way: see [this checklist](/notes/landing-page-checklist-for-indian-small-businesses).
How much should a small business spend on marketing?
There is no honest percentage that fits everyone. Start with what you can afford to lose while you learn, set one measurable goal, such as enquiries per month, and increase spending only when the numbers justify it. Fix the profile, the website and the response time before paying for traffic.
How do I choose a branding agency in Jaipur?
Look at whether the work solves business problems, whether the people you meet are the people who do the work, and whether the scope, rounds of change and file ownership are written down. Our [guide to choosing a branding agency in Jaipur](/notes/how-to-choose-a-branding-agency-in-jaipur) has the questions to ask.
What should I get ready before opening a new shop?
A name and logo you can print, a signboard readable from the road, visiting cards and bills, a Google profile, a WhatsApp Business account, and a plan for the first day. The [shop launch checklist](/shop-launch-checklist) puts them in order and prints.
Do I need to register my logo or name?
Registering a trademark can protect a name or logo, and it is a legal step. Check the public records for similar marks first, and ask a qualified professional before you register or print widely. We can design and prepare files, and we do not give legal advice.
How big should the letters on my signboard be?
It depends on how far away people read it. A common rule of thumb is that taller letters read from further away, and the [signboard letter height tool](/tools/signboard-letter-height) works it out from your viewing distance. Test the board on the road before you print.
How do I make a WhatsApp catalogue?
Plan collections, short names, clear descriptions and matching photos first, then enter them in the WhatsApp Business app. The [WhatsApp catalogue planner](/tools/whatsapp-catalogue-planner) reviews your plan and gives a photo shot list, and the [setup guide](/notes/whatsapp-business-setup-for-indian-small-businesses) covers the rest of the app.
When should I market for festivals and weddings?
Earlier than you think, because buyers plan and compare weeks before. The [Rajasthan marketing calendar](/rajasthan-marketing-calendar) shows fixed dates and marks moving festivals to confirm on a panchang, with a file you can add to your phone.
Do I need my website in Hindi?
Only if your customers need it. Many Jaipur customers search and read in English, and others prefer Hindi. Look at who actually writes to you, then decide. A proper translation costs more than a machine one and is worth it if you do it.
What is the difference between a logo and a brand?
A logo is a mark. A brand is the whole impression: name, look, voice, service and what people say about you. A logo helps people recognise you, and the brand is why they choose you. Our [guide to brand guidelines](/notes/what-is-in-brand-guidelines) shows how the pieces fit.
Freelancer, agency or in-house?
A freelancer suits a defined task, an agency suits a joined-up job with several skills, and an in-house person suits steady daily work. The [freelancer, agency or in-house tool](/tools/agency-or-freelancer) asks a few questions and suggests one.
How do I know whether my marketing is working?
Count the things that matter, such as calls, WhatsApp chats and forms, and note where each came from. Ask every new customer how they found you. Look weekly and change one thing at a time.
What size should my visiting cards, banners and menus be?
Common sizes exist, and the exact size depends on your printer. The [print size calculator](/tools/print-size-calculator) gives sizes in millimetres, inches and pixels with bleed, and you should always ask your printer for a proof.
Can I do my own branding, and when should I hire someone?
Yes, for a simple start: a clear name, one or two colours, one font and a consistent signboard. Hire help when you are spending real money on print, ads or a website, or when your brand looks different in every place. The [brand health check](/tools/brand-health-check) shows where you stand.
