A wordmark with a wink.
A refreshed identity and a set of sales decks for the team.
iToks Technology · Tech · IT services
- iToks Technology
- Identity
- Sales Deck
The story
What we made
- IdentityRules for colour, typography, imagery and layout. Together they make the brand recognisable without the logo on the page.
- Sales DeckThe deck a person leans on in the room. It carries the brand's argument so the conversation stops spending its first minutes undoing a weak first impression.
The outcome
Pitch deck halved meeting count.
How a branding & identity project runs, what to settle first and what usually goes wrong: Branding & Identity.
Where this sits
Strategic positioning and a visual identity that earns the price you want to charge.
Products with technical buyers and storytelling problems. We make the case the product can't make alone.
B2B and technology companies usually sell to technical, cautious, busy buyers. The product is often hard to explain. The deal rests on whether the company looks reliable.
Three problems come up most. The product cannot make its own case. The pitch changes with each salesperson. The website reads like a feature list.
- WooCom ProA SaaS site that talks like an operator
- DNS PointersA precise mark for a precise consultancy
Questions about projects like this.
Something we haven’t covered? Ask us.
What did the iToks Technology project include?
The published scope for iToks Technology was identity and sales deck.
How can branding shorten a B2B sales cycle?
By making the company look credible and its pitch clear before the first call. A consistent deck, site and identity get the buyer to confidence faster.
Does a small tech company need a full identity system?
It needs enough to look consistent wherever buyers look: the site, the deck, the email signature. We scope to that. A brand book nobody opens is not the aim.
Have a brief like this one? Let’s talk about your branding & identity.
We reply within one working day, from a person.
See what Branding & Identity starts atFree brand audit
Based in Rajasthan? Branding Agency in Jaipur