Public · Non-profit

An identity and a website for a Jaipur non-profit.

A brand identity and a website, made to work as one.

Bal Sansar Sansthan · Public · Non-profit

Client
Bal Sansar Sansthan
Service
Branding & Identity
Industry
Public-good & Mission
Scope
  • Identity
  • Web

The story

What we made

  • IdentityRules for colour, typography, imagery and layout. Together they make the brand recognisable without the logo on the page.
  • WebThe website: designed for one clear next step and built for speed and accessibility.

How a branding & identity project runs, what to settle first and what usually goes wrong: Branding & Identity.

Where this sits

The service

Strategic positioning and a visual identity that earns the price you want to charge.

The industry

Foundations, festivals, edtech for the underserved. We bring the discipline of a commercial brand to mission work.

Foundations and public programmes often have strong work and weak presentation. Their brand has to earn attention against better-funded causes. Donations and partnerships follow from that.

The advantage of mission work is clarity of purpose. The task is to express it simply and consistently enough that a stranger understands and trusts it quickly.

Our work in public good

Questions about projects like this.

Something we haven’t covered? Ask us.

What did the Bal Sansar Sansthan project include?

The published scope for Bal Sansar Sansthan was identity and web.

Should mission-led brands invest in good design?

They should. Clear, well-made design signals that the programme is run with care. That supports donations and partnerships.

How does an identity help a rollout across regions?

A simple, well-documented system lets local teams produce material that still looks like one organisation, without waiting on a designer.

Common questions about branding projects

Have a brief like this one? Let’s talk about your branding & identity.