Trademark
A trademark is a legally recognised sign, such as a name, logo or phrase, that identifies one business's goods or services. Registering it can protect it from copying. It is a legal step, so take advice from a qualified professional.
In practice
What it means when you are the one making the decision.
Designers cannot register or guarantee a trademark, but they can design with it in mind: an invented or distinctive name is easier to protect than a plain descriptive one, and a logo that copies another mark can cause trouble later.
Before you print widely, check the public records for similar names and marks in your field, and ask a qualified professional whether to register. This is general information and not legal advice.
Example
A new label checks the public trademark records for names close to its own before it prints packaging, then asks a professional whether to register the name and the logo.
Keep going
Want this applied to your brand? Let’s talk.
We reply within four working hours, from a person.