Content calendar
A content calendar is a planned schedule of what will be published, where and when, across social media, email, blog and other channels. It links content to goals, events and seasons, and makes it easier for a small team to keep a steady rhythm.
In practice
What it means when you are the one making the decision.
A useful calendar shows the theme, format, channel, owner and status of each item, plus links to related campaigns. It should leave room for timely content, since not everything can be planned weeks ahead.
Calendars work best when they follow a few repeatable themes, so the team is not inventing from nothing each week. Reviewing performance monthly shows which themes deserve more effort.
Example
A school plans admissions-season content around open days, results announcements and parent questions, with fixed days for each theme.
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