--- title: "MasterChef Rajasthan show identity, on-air · Ingenious Hub" description: "Show identity, on-air package and social cuts for Season 2 of MasterChef Rajasthan, a regional TV flagship. A case study by Ingenious Hub, Jaipur." canonical: https://www.ingenioushub.com/work/masterchef-rajasthan publisher: Ingenious Hub (https://www.ingenioushub.com) --- Media · TV # A regional flagship made cinematic. The show identity and on-air package for Season 2, plus social cuts. MasterChef Rajasthan · Media · TV *(image: MasterChef Rajasthan: A regional flagship made cinematic)* [Open the full cover for MasterChef Rajasthan](https://www.ingenioushub.com/cases/masterchef-rajasthan/cover.jpg) **Client** MasterChef Rajasthan **Service** [Creative & Content](https://www.ingenioushub.com/services/creative) **Industry** [Media & Events](https://www.ingenioushub.com/industries/media-events) **Scope** - Identity - On-air ## The result **highest TVR** S2 ## The story ### The brief The show identity and on-air package for Season 2, plus social cuts. ### The kind of problem Projects like this usually exist to fix one of a few familiar problems. These are the ones we see most often in creative & content work. - Content without a voiceGeneric posts that could belong to any brand. We write and design from the brand's own argument. - Bursts and silencesActivity at launch and nothing after. Weekly shipping keeps the brand present. ### What we made - IdentityRules for colour, typography, imagery and layout. Together they make the brand recognisable without the logo on the page. - On-airOn-screen graphics and identity for a broadcast. They are designed to read clearly at TV size and speed. ### The outcome - highest TVRS2 ## How work like this runs MasterChef Rajasthan’s published scope was identity and on-air. This is how our [creative & content](https://www.ingenioushub.com/services/creative) work is run, from first conversation to handover. 1. ### Find the one promise A single line a customer can repeat, tested across formats before we commit. 2. ### Build the toolkit Templates and tone rules, with asset libraries. Production stays fast and on-brand. 3. ### Ship weekly A regular cadence of finished work, not a quarterly reveal. 4. ### Learn and sharpen Review what earned attention and action, and fold it back into the next batch. ## If you are facing something similar Before you commission a campaign or content: six things worth settling first, whoever you hire. - ### Choose the formats from the audience, not the brief Where do these people actually spend attention? It could be a hoarding, a reel or a landing page. Spend there and nowhere else. - ### Plan the sizes before the creative Outdoor routes, social crops and print formats shape the layouts. Decide them late and the work gets redone. - ### Agree what counts as a result Reach, enquiries, bookings or sales: pick one before launch. The campaign can then be judged fairly afterwards. - ### Budget for the boring parts Approvals, resizing, adaptation and delivery take real time. A realistic plan puts them in the schedule. - ### Design for every format at once Stage, screen, print, outdoor and social must share one system. Otherwise the event looks like several events. - ### Plan the identity to last A flexible system that can change each edition while staying recognisable builds a brand instead of a poster. ## What usually goes wrong Three patterns we meet often in creative & content work, and the quiet cost of each. - ### No plan for the second month A burst of creative with nothing behind it fades. Decide in advance what runs after launch week. - ### Many ideas, no idea A campaign that tries to say four things says none of them. Settle the single promise before choosing a format. - ### Shooting before the shot list Without a written list tied to real uses, a shoot day produces beautiful pictures that fit no layout. ## Where this sits The service Social content and ad creative, with campaigns that ship weekly, not quarterly. - [Tax2WinOwning filing season, from billboard to landing page](https://www.ingenioushub.com/work/tax2win) - [Mission TEETechnical education, made aspirational](https://www.ingenioushub.com/work/mission-tee) [How we run Creative & Content](https://www.ingenioushub.com/services/creative) The industry Festivals, broadcasts and publishers. We design the identity that has to hold up on a stage and on a screen, and on a hoarding the same week. Festivals, broadcasts and publishers need an identity that holds up on a stage, on a screen and on a hoarding in the same week. It also has to be reused edition after edition. The common problem is an event that looks different in every format, or a new look each year that never builds recognition. - MasterChef Rajasthan is our only Media & events case study so far. [Our work in Media & events](https://www.ingenioushub.com/industries/media-events) ## Questions about projects like this. Something we haven’t covered? [Ask us](https://www.ingenioushub.com/contact?from=case-masterchef-rajasthan). **What did the MasterChef Rajasthan project include?** The published scope was identity and on-air, for MasterChef Rajasthan (Media, TV). The pieces delivered are listed above, with what each is for. **Who owns the photographs, films and files?** You receive the agreed final assets and source files at handover, and the proposal sets out usage so there is no confusion later. **How do you brief a shoot?** With a written shot list tied to real uses, approved before anyone picks up a camera, so the shoot day holds no surprises. **How is the work measured?** Against a result we agree before launch. It might be reach, enquiries, bookings or sales. **Do you take on more Media & events projects like MasterChef Rajasthan?** Yes. MasterChef Rajasthan is one of our published Media & Events projects, and the Media & events page lists the others along with how we approach the category, so you can judge the fit before you write. **How do you keep an event identity consistent across formats?** With a clear system for the name, the colour, the type and the layouts, plus a template for each format. Teams on the ground can then produce material that still looks like one event. **Can you also handle the press side of an event?** Event identity and press materials can be handled together with the plan for the days around the event. The launch then looks and sounds consistent. ## More work like this [More Media & events work](https://www.ingenioushub.com/industries/media-events) [All work](https://www.ingenioushub.com/work) - [ *(image: Tax2Win: Owning filing season, from billboard to landing page)* Tax2Win Fintech · Tax Filing ### Owning filing season, from billboard to landing page. ](https://www.ingenioushub.com/work/tax2win) - [ *(image: Mission TEE: Technical education, made aspirational)* Mission TEE Public · Education ### Technical education, made aspirational. ](https://www.ingenioushub.com/work/mission-tee) - [ *(image: Allegiance Education: From a classroom to a national institute)* Allegiance Education Edtech · Test Prep ### From a classroom to a national institute. ](https://www.ingenioushub.com/work/allegiance-education) Reading that goes with this[All notes](https://www.ingenioushub.com/notes) - [Your WhatsApp catalogue is a brand asset2 min read](https://www.ingenioushub.com/notes/jaipur-whatsapp-catalogue-notes) - [Branding a fashion or textile label3 min read](https://www.ingenioushub.com/notes/branding-for-fashion-and-textile-labels) [ Next project Allegiance Education From a classroom to a national institute View case study *(image: Allegiance Education: From a classroom to a national institute)* ](https://www.ingenioushub.com/work/allegiance-education) ## Have a brief like this one? Let’s talk about your creative & content. [Start a project](https://www.ingenioushub.com/contact?service=creative&from=masterchef-rajasthan) [Creative & Content](https://www.ingenioushub.com/services/creative) We reply within four working hours, from a person. [See what Creative & Content starts at](https://www.ingenioushub.com/pricing#price-creative) [Free brand audit](https://www.ingenioushub.com/brand-audit) Based in Rajasthan? [Creative Agency in Jaipur](https://www.ingenioushub.com/creative-content-agency-jaipur) Source: https://www.ingenioushub.com/work/masterchef-rajasthan