--- title: "iToks Technology identity and sales deck · Ingenious Hub" description: "An identity refresh and a sales deck system for iToks Technology, an IT services company. A case study by Ingenious Hub, Jaipur." canonical: https://www.ingenioushub.com/work/itoks publisher: Ingenious Hub (https://www.ingenioushub.com) --- Tech · IT services # A wordmark with a wink. A refreshed identity and a set of sales decks for the team. iToks Technology · Tech · IT services *(image: The iToks Technology website on a tablet and a phone, with a business card and stationery carrying the yellow itoks mark)* [Open the full cover for iToks Technology](https://www.ingenioushub.com/cases/itoks/cover.jpg) **Client** iToks Technology **Service** [Branding & Identity](https://www.ingenioushub.com/services/branding) **Industry** [B2B & Technology](https://www.ingenioushub.com/industries/b2b-tech) **Scope** - Identity - Sales Deck ## The story ### What we made - Identity Rules for colour, typography, imagery and layout. Together they make the brand recognisable without the logo on the page. - Sales Deck The deck a person leans on in the room. It carries the brand's argument so the conversation stops spending its first minutes undoing a weak first impression. ### The outcome Pitch deck halved meeting count. How a branding & identity project runs, what to settle first and what usually goes wrong: [Branding & Identity](https://www.ingenioushub.com/services/branding). ## Where this sits The service Strategic positioning and a visual identity that earns the price you want to charge. - [Allegiance Education From a classroom to a national institute](https://www.ingenioushub.com/work/allegiance-education) - [Yug Vaastra Heritage that ships](https://www.ingenioushub.com/work/yug-vaastra) - [DNS Pointers A precise mark for a precise consultancy](https://www.ingenioushub.com/work/dns-pointers) The industry Products with technical buyers and storytelling problems. We make the case the product can't make alone. B2B and technology companies usually sell to technical, cautious, busy buyers. The product is often hard to explain. The deal rests on whether the company looks reliable. Three problems come up most. The product cannot make its own case. The pitch changes with each salesperson. The website reads like a feature list. - [WooCom Pro A SaaS site that talks like an operator](https://www.ingenioushub.com/work/woocom-pro) - [DNS Pointers A precise mark for a precise consultancy](https://www.ingenioushub.com/work/dns-pointers) [Our work in B2B / tech](https://www.ingenioushub.com/industries/b2b-tech) ## Questions about projects like this. Something we haven’t covered? [Ask us](https://www.ingenioushub.com/contact?from=case-itoks). **What did the iToks Technology project include?** The published scope for iToks Technology was identity and sales deck. **How can branding shorten a B2B sales cycle?** By making the company look credible and its pitch clear before the first call. A consistent deck, site and identity get the buyer to confidence faster. **Does a small tech company need a full identity system?** It needs enough to look consistent wherever buyers look: the site, the deck, the email signature. We scope to that. A brand book nobody opens is not the aim. [Common questions about branding projects](https://www.ingenioushub.com/services/branding#faq-h) ## More work like this [More B2B / tech work](https://www.ingenioushub.com/industries/b2b-tech) [All work](https://www.ingenioushub.com/work) - *(image: DNS Pointers business cards on a wooden desk beside a keyboard, with the blue target-and-arrow monogram)* DNS Pointers B2B · Consulting ### [A precise mark for a precise consultancy.](https://www.ingenioushub.com/work/dns-pointers) - *(image: The PureEarth logo as a carved wooden sign: a globe made of drops and flowers above the wordmark)* PureEarth Public · Sustainability ### [An identity that reads as a promise.](https://www.ingenioushub.com/work/pure-earth) - *(image: Basta business cards with the red and pink basta wordmark and the line clutches & handbags)* Basta D2C · Fashion ### [Clutches. Handbags. Personality.](https://www.ingenioushub.com/work/basta) Reading that goes with this [All guides](https://www.ingenioushub.com/notes) - [How to get more Google reviews in India 5 min read](https://www.ingenioushub.com/notes/get-more-google-reviews-for-a-small-business-in-india) - [Hindi and Devanagari logo design: a guide 4 min read](https://www.ingenioushub.com/notes/devanagari-and-hindi-logo-design-guide) [Next project PureEarth An identity that reads as a promise View case study *(image: The PureEarth logo as a carved wooden sign: a globe made of drops and flowers above the wordmark)*](https://www.ingenioushub.com/work/pure-earth) ## Have a brief like this one? Let’s talk about your branding & identity. [Start a project](https://www.ingenioushub.com/contact?service=branding&from=itoks) [Branding & Identity](https://www.ingenioushub.com/services/branding) We reply within one working day, from a person. [See what Branding & Identity starts at](https://www.ingenioushub.com/pricing#price-branding) [Free brand audit](https://www.ingenioushub.com/brand-audit) Based in Rajasthan? [Branding Agency in Jaipur](https://www.ingenioushub.com/branding-agency-jaipur) Source: https://www.ingenioushub.com/work/itoks