--- title: "Landing page checklist for small business · Ingenious Hub" description: "A landing page has one job: to get one kind of visitor to do one thing. Most that fail ask for too many things at once. Notes from Ingenious Hub, Jaipur." canonical: https://www.ingenioushub.com/notes/landing-page-checklist-for-indian-small-businesses updated: 2026-10-31 publisher: Ingenious Hub (https://www.ingenioushub.com) --- Marketing # Landing page checklist for small business A landing page has one job: to get one kind of visitor to do one thing. Most that fail ask for too many things at once. By [Daitiva Sharma](https://www.ingenioushub.com/studio) 31 Oct 20263 min readReads at about Class 6 or below **In this article3 min read** 1. Before you build 2. The first screen on a phone 3. Below the first screen 4. The form 5. Why WhatsApp belongs on it 6. Speed, trust and tracking 7. Before you spend on ads A landing page is where an ad, a message or a search result sends a person. It is different from a home page, which has many jobs. A landing page has one goal, such as a call, a WhatsApp chat, a form or a booking, and everything on it should help the visitor reach that goal. ## Before you build - **One goal:** call, chat, form or booking. Choose one as the main action. - **One audience:** write for the person who clicked, not for everybody. - **One promise:** the thing the ad or the search result said. The page must start by confirming it, in the same words. - **One measure:** how many people take the action. Decide what you will count before you spend. ## The first screen on a phone - A headline that repeats the promise in plain words, with no jargon. - One line that says who it is for and where, such as the city or area you serve. - The main button, big enough to tap, in the first screen, and a second route for people who prefer to talk: a call or a WhatsApp link. - A real photo or a plain, fast image, not a heavy slider. ## Below the first screen - What you do, in three or four lines, in the order a buyer asks the questions. - **Proof that you can be trusted:** real clients and cases you have permission to show, honest reviews, how long you have worked, who will do the work. Do not invent numbers. - **What happens next, in steps:** you send a message, we call within a stated time, we send a written plan. - Answers to the three questions people ask most, such as price, time and what is included. - The same button again at the end. ## The form - Ask for as little as you need to start: name, phone or email, and one line about the need. - Mark optional fields as optional, and use the right keyboard on a phone for phone numbers and email. - Say plainly how you will use the details, and ask for consent for anything beyond answering the enquiry. - After sending, show a clear thank-you with what happens next and by when, and do not promise an email you will not send. ## Why WhatsApp belongs on it Many Indian customers would rather message than fill in a form. Add a chat link that opens WhatsApp with a ready first message such as I would like to know about your service, and tag it so you can see which page it came from. Use the [QR code generator](https://www.ingenioushub.com/tools/qr-code-generator) to make the same link into a code for print, and set the business up properly with the [WhatsApp Business setup guide](https://www.ingenioushub.com/notes/whatsapp-business-setup-for-indian-small-businesses). [QR code](https://www.ingenioushub.com/glossary/qr-code): A QR code is a square pattern that a phone camera reads to open a link, such as a WhatsApp chat, a Google review page or a website. ## Speed, trust and tracking - Test on a mid-range phone and a normal mobile connection, not on your office wifi. A page that takes more than a few seconds to show something loses people before they read it. - Show your business name, address and phone number on the page, matching your [Google Business Profile](https://www.ingenioushub.com/notes/how-to-claim-and-complete-a-google-business-profile-in-india). - Add a privacy line and your terms, and use only the tracking you need. - Tag the link in each ad so you can see which one brings enquiries, and look at the numbers weekly, not daily. ## Before you spend on ads Click your own ad on your phone and fill in the form. Does the page match the ad? Does the button work? Does the confirmation arrive and does a person answer in the time you promised? Fix those before you pay for traffic. For help planning the page or the campaign, see our [performance marketing service](https://www.ingenioushub.com/services/performance), use the [website readiness checklist](https://www.ingenioushub.com/website-readiness-checklist), or [send a short brief](https://www.ingenioushub.com/contact). [Performance marketing](https://www.ingenioushub.com/glossary/performance-marketing): Performance marketing is paid promotion where results are tracked and judged against measurable outcomes, such as enquiries, sign-ups or sales, not impressions. About the author [Daitiva Sharma](https://www.ingenioushub.com/studio) is the founder of Ingenious Hub, a brand and design studio in Jaipur. A designer, brand strategist and photographer, he has worked in design since 2007, leading design teams before founding the studio. [LinkedIn](https://www.linkedin.com/in/daitiva) Disagree, or want to argue the point? hello@ingenioushub.com Share this note - [LinkedIn](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.ingenioushub.com%2Fnotes%2Flanding-page-checklist-for-indian-small-businesses) - [X](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.ingenioushub.com%2Fnotes%2Flanding-page-checklist-for-indian-small-businesses&text=Landing%20page%20checklist%20for%20small%20business) - [WhatsApp](https://wa.me/?text=Landing%20page%20checklist%20for%20small%20business%20https%3A%2F%2Fwww.ingenioushub.com%2Fnotes%2Flanding-page-checklist-for-indian-small-businesses) - 3 min read Share this note - [LinkedIn](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.ingenioushub.com%2Fnotes%2Flanding-page-checklist-for-indian-small-businesses) - [X](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.ingenioushub.com%2Fnotes%2Flanding-page-checklist-for-indian-small-businesses&text=Landing%20page%20checklist%20for%20small%20business) - [WhatsApp](https://wa.me/?text=Landing%20page%20checklist%20for%20small%20business%20https%3A%2F%2Fwww.ingenioushub.com%2Fnotes%2Flanding-page-checklist-for-indian-small-businesses) - ## Tools and terms for this note Try it yourself, free - [QR code generatorA QR for WhatsApp, a review link or a website, ready to print.](https://www.ingenioushub.com/tools/qr-code-generator) - [Website readiness checklistWhat to have ready before a website project starts.](https://www.ingenioushub.com/website-readiness-checklist) Words used in this note - [Landing pageWeb and UX](https://www.ingenioushub.com/glossary/landing-page) - [QR codeMarketing](https://www.ingenioushub.com/glossary/qr-code) - [Google Business ProfileMarketing](https://www.ingenioushub.com/glossary/google-business-profile) - [Performance marketingMarketing](https://www.ingenioushub.com/glossary/performance-marketing) [The full glossary](https://www.ingenioushub.com/glossary) ## Keep reading More on [Websites](https://www.ingenioushub.com/notes/topic/websites) [PR and growth](https://www.ingenioushub.com/notes/topic/pr-and-growth) - [Questions Jaipur business owners askStrategy · 1 min read](https://www.ingenioushub.com/notes/questions-jaipur-business-owners-ask) - [WordPress, Wix, Shopify or custom: how to choose a website platformDesign · 3 min read](https://www.ingenioushub.com/notes/wordpress-wix-shopify-or-custom-website) - [Choosing a digital marketing agency in IndiaMarketing · 4 min read](https://www.ingenioushub.com/notes/how-to-choose-a-digital-marketing-agency-in-india) - [How to read an SEO quote in IndiaMarketing · 4 min read](https://www.ingenioushub.com/notes/how-to-read-an-seo-quote-in-india) - [Claim your Google Business Profile in IndiaMarketing · 3 min read](https://www.ingenioushub.com/notes/how-to-claim-and-complete-a-google-business-profile-in-india) - [WhatsApp Business setup for small businessMarketing · 3 min read](https://www.ingenioushub.com/notes/whatsapp-business-setup-for-indian-small-businesses) [All notes](https://www.ingenioushub.com/notes) The argument, applied ## WooCom Pro: A SaaS site that talks like an operator. Repositioning + product UI for a WooCommerce store-manager. [Read the case study](https://www.ingenioushub.com/work/woocom-pro) [All work](https://www.ingenioushub.com/work) [ *(image: WooCom Pro: A SaaS site that talks like an operator.)* ](https://www.ingenioushub.com/work/woocom-pro) ## Where this thinking goes to work - [Performance MarketingPredictable growth, not vanity.](https://www.ingenioushub.com/services/performance) - [Website & UI/UXSites built to convert.](https://www.ingenioushub.com/services/web) ## More on this topic. Something we haven’t covered? [Ask us](https://www.ingenioushub.com/contact?from=notes-landing-page-checklist-for-indian-small-businesses). **How long should a landing page be?** As long as it takes to answer a buyer's questions and no longer. A simple service can fit in a screen or two on a phone. A bigger decision needs more proof and more answers. **Should a landing page have the full menu of the website?** No. Remove the distractions, so the visitor has one clear action. A logo and a way to contact you are enough in the header. **Is a form or WhatsApp better?** Offer both if you can answer both quickly. People choose the route they prefer, and you can see which one works better for your business. **How many fields should the form have?** As few as you need to follow up: a name, a phone number or email and a line about the need. Every extra field loses some people. **How do I know the page is working?** Count the actions taken against the visitors, by source, over a few weeks. Change one thing at a time so you can tell what helped. ## Want this applied to your brand? [Start a project](https://www.ingenioushub.com/contact?service=performance&from=notes-landing-page-checklist-for-indian-small-businesses) [See what Performance Marketing starts at](https://www.ingenioushub.com/pricing#price-performance) [Free brand audit](https://www.ingenioushub.com/brand-audit) Based in Rajasthan? [Digital Marketing Agency in Jaipur](https://www.ingenioushub.com/digital-marketing-agency-jaipur) Source: https://www.ingenioushub.com/notes/landing-page-checklist-for-indian-small-businesses