---
title: "What is Tagline? Definition · Ingenious Hub"
description: "A tagline is a short line that sits with a brand name and states a promise or a point of view. Plain-language glossary from a Jaipur studio."
canonical: https://www.ingenioushub.com/glossary/tagline
publisher: Ingenious Hub (https://www.ingenioushub.com)
---

Brand and identity

# Tagline

A tagline is a short line that sits with a brand name and states a promise or a point of view. It should be true for years, easy to say aloud, and specific enough that a competitor could not use it unchanged.

## In practice

What it means when you are the one making the decision.

A tagline is different from a descriptor, which says what you are, and from a campaign slogan, which belongs to one season. It earns its meaning through repetition, so changing it every year wastes the work.

Test a line by saying it in a shop voice, putting a competitor's name in front of it, and checking it reads at a distance on a signboard. If it survives all three, it is probably ready.

### Example

A tutoring centre might choose a line about understanding first and memorising second. It states a belief, it can be proved by how the teachers work, and it fits on a bill.

## Keep going

Related terms

- [Positioning](https://www.ingenioushub.com/glossary/positioning)
- [Brand strategy](https://www.ingenioushub.com/glossary/brand-strategy)
- [Tone of voice](https://www.ingenioushub.com/glossary/tone-of-voice)
- [All terms](https://www.ingenioushub.com/glossary)

Where we use it

- [How to write a brand tagline](https://www.ingenioushub.com/notes/how-to-write-a-brand-tagline)
- [Branding and identity](https://www.ingenioushub.com/services/branding)
- [In our notes: How to write a brand tagline](https://www.ingenioushub.com/notes/how-to-write-a-brand-tagline)
- [In our notes: Brand positioning, with Indian examples](https://www.ingenioushub.com/notes/brand-positioning-examples-india)
- [In our notes: What a Jaipur signboard tells a customer](https://www.ingenioushub.com/notes/jaipur-signboard-design-notes)
- [Seen in our work: Volimy, A debossed mark for a category-creator.](https://www.ingenioushub.com/work/volimy)

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Source: https://www.ingenioushub.com/glossary/tagline