---
title: "What is Google Business Profile? Definition · Ingenious Hub"
description: "A Google Business Profile is the free listing that shows a business's name, map pin, hours, phone number, photos and reviews in Google Search and Maps."
canonical: https://www.ingenioushub.com/glossary/google-business-profile
publisher: Ingenious Hub (https://www.ingenioushub.com)
---

Marketing

# Google Business Profile

A Google Business Profile is the free listing that shows a business's name, map pin, hours, phone number, photos and reviews in Google Search and Maps. For local businesses it is often the first thing a customer sees, and the owner controls it once claimed.

## In practice

What it means when you are the one making the decision.

Completeness and accuracy matter most: the right main category, opening hours including festival days, real photos, a description in plain words and a steady flow of genuine reviews. The name must be the real name on the signboard.

A profile that disagrees with the website or the signboard loses trust. Keep the name, address and phone number identical everywhere, and check the profile monthly.

### Example

A Jaipur clinic claims its listing, sets the main category correctly, adds festival hours before Diwali, and replies to every review within two days.

## Keep going

Related terms

- [Local SEO](https://www.ingenioushub.com/glossary/local-seo)
- [NAP consistency](https://www.ingenioushub.com/glossary/nap-consistency)
- [Technical SEO](https://www.ingenioushub.com/glossary/technical-seo)
- [All terms](https://www.ingenioushub.com/glossary)

Where we use it

- [How to claim and complete a profile](https://www.ingenioushub.com/notes/how-to-claim-and-complete-a-google-business-profile-in-india)
- [Performance marketing](https://www.ingenioushub.com/services/performance)
- [In our notes: How to read an SEO quote in India](https://www.ingenioushub.com/notes/how-to-read-an-seo-quote-in-india)
- [In our notes: Claim your Google Business Profile in India](https://www.ingenioushub.com/notes/how-to-claim-and-complete-a-google-business-profile-in-india)
- [In our notes: How to name a business in India](https://www.ingenioushub.com/notes/how-to-name-a-business-in-india)

## Want this applied to your brand? Let’s talk.

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[Start a project](https://www.ingenioushub.com/contact?from=glossary-google-business-profile)

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Source: https://www.ingenioushub.com/glossary/google-business-profile