---
title: "What is Above the fold? Definition · Ingenious Hub"
description: "Above the fold is the part of a page a visitor sees before scrolling. On a phone it is the first screen. Plain-language glossary from a Jaipur studio."
canonical: https://www.ingenioushub.com/glossary/above-the-fold
publisher: Ingenious Hub (https://www.ingenioushub.com)
---

Web and UX

# Above the fold

Above the fold is the part of a page a visitor sees before scrolling. On a phone it is the first screen. It should say what the page is, who it is for and what to do next, because many visitors decide there.

## In practice

What it means when you are the one making the decision.

The term comes from newspapers, where the top half of the front page showed when the paper was folded. On the web the fold moves with every screen size, so design for the smallest phone first.

Do not cram everything into the first screen. Make it clear and let the rest of the page earn the scroll with proof, answers and a repeat of the main action.

### Example

A landing page for a school admissions drive shows its headline, the city, the dates and one Enquire button in the first screen of a mid-range phone.

## Keep going

Related terms

- [Landing page](https://www.ingenioushub.com/glossary/landing-page)
- [Call to action (CTA)](https://www.ingenioushub.com/glossary/call-to-action)
- [Responsive design](https://www.ingenioushub.com/glossary/responsive-design)
- [All terms](https://www.ingenioushub.com/glossary)

Where we use it

- [A landing page checklist](https://www.ingenioushub.com/notes/landing-page-checklist-for-indian-small-businesses)
- [Website and UI/UX design](https://www.ingenioushub.com/services/web)
- [In our notes: A brand audit checklist for one afternoon](https://www.ingenioushub.com/notes/brand-audit-checklist)
- [Seen in our work: WooCom Pro, A SaaS site that talks like an operator.](https://www.ingenioushub.com/work/woocom-pro)

## Want this applied to your brand? Let’s talk.

**From**
Jaipur
**To**
Your project
[Start a project](https://www.ingenioushub.com/contact?from=glossary-above-the-fold)

We reply within four working hours, from a person.

[See starting prices](https://www.ingenioushub.com/pricing) [Free brand audit](https://www.ingenioushub.com/brand-audit)

Source: https://www.ingenioushub.com/glossary/above-the-fold